There’s never a dull moment in the world of digital marketing. From a new search engine in the works to ‘witch hunts’ targeting fake likes and comments on Facebook, the digital marketing world has seen quite an intense activity this week. We’ve put together 5 of the spiciest stories in our weekly round-up, just in case you missed out on some news.
1. Former Google Ads exec. to launch new search engine dubbed Neeva
You might think that the last thing we need right now is a new search engine. Sridhar Ramaswamy, former Google Ads executive, begs to differ.
Neeva, the new search engine, will differentiate itself from other leading, existing, or failed search engine models by focusing on an ad-free experience and increased privacy. Moreover, the search engine will have a subscription-supported system, and will be a direct competitor to Google.
Head over to Medium to read more about the story.
2. Apple’s Safari blocks Google Analytics from collecting user data
Another ‘attack’ launched at Google came from Apple this week. An new version of the Safari browser in the latest macOS update now blocks trackers, including Google Analytics, from collecting user data.
Apparently Apple is also pushing the privacy card as a major selling point for their browser. More on the subject here.
3. Businesses now have free ads in Google Maps
When others try to take away from Google, Google keeps on giving – at least this time. The software giant is giving businesses free ads on Google Maps until September 2020.
Advertisers with Google My Business Listing accounts will not be charged for clicks, calls, or sales generated from the promoted pins in their campaigns.
Read more about this initiative over at Search Engine Journal.
4. Facebook goes after companies for fake likes & comments
Facebook apparently has had enough of the fake likes and comments on their platform. The social media giant filed lawsuits in the United States, as well as Europe, against companies that use unauthorized automation softwares that generate likes and comments.
Search Engine Journal broke down how the lawsuits will affect companies both in the U.S. and Europe. Head over to their website to read more.
5. Twitter improves algorithm responsiveness, pushes more ads into feeds
Twitter is continuing to test new ways to push ads. There was a time when you’d see about one promoted tweet every six slots, but the social media platform has been upping its game in terms of promoted posts.
In addition to this, Twitter has also updated its algorithm process, which will enable it to show users more relevant trends based on behavior.
Read more about this development over at Social Media Today.
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