Top-tier website performance is one of the most vital elements in digital marketing, and making sure your domain pops up on the first page of Google to attract potential clients is the main goal.
As a real estate professional, you want your listings or your product to be among Google’s first results, you want quality leads, fewer cold calls, and at the end of the day, more revenue.
With so many people searching online for homes, having the right tools for the trade for top SEO results is a must. We gathered 6 essential tools that will help you get started with SEO, or up your game if you’re already experimenting with it. Check them out below and give them a try.
- Google Search Console – Perfect for Beginners
- Ahrefs – Keyword Research & Website Audits
- Screaming Frog SEO Spider – Website Crawling
- Yoast SEO – WordPress Plug-In
- GT Metrix – Increase Your Website’s Speed
- Google Analytics – Monitor Results
1. Google Search Console – Perfect for Beginners
What better tool to start out with as an SEO newbie than Google Search Console? This tool gives you valuable information about your real estate website, including data about your site’s performance, and it also gives you the possibility to identify potential problems (i.e. bad or spammy links). Google Search Console helps you monitor Google’s indexing of your website, and generally helps you make your real estate website ‘Google-friendly.’
Although it’s fairly easy to use, keep in mind that the Search Console is frequently updated, and new features are added constantly. You have to keep an eye on any updates if you want your real estate website to perform well and remain visible in search results.
2. Ahrefs – Keyword Research & Website Audits
Ahrefs is an SEO and marketing tool that runs on big data. The online tool helps you increase your search traffic, as well as research your competitors and monitor your niche, in this case the real estate industry. Ahrefs helps you learn why your competitors rank so high and which steps you have to take to outrank them.
With Ahrefs, you can find and research keywords, perform site audits and search over a billion web pages for content ideas for your real estate blog or website. In addition, you can track search engine rankings, check for new backlinks and mentions on the web, as well as research competitors’ backlinks. As you already know, the real estate industry is highly competitive, so staying up-to-date with what your competitors are doing is crucial.
3. Screaming Frog SEO Spider – Website Crawling
This tool is a powerful and flexible website crawler that can highlight any issues affecting your real estate website’s performance. SEO Spider can crawl both small and large websites efficiently, while allowing you to analyze the results in real-time. It gathers key onsite data to allow SEOs to make informed decisions.
The tool also allows you to check for pages with missing title tags, duplicated meta tags, tags of the wrong length, as well as to check the number of links placed on each page. You can also view your website’s architecture, generate XML sitemaps, review robots.txt’s and directives and much, much more. It will require a basic understanding of SEO, but it can also be a great learning tool.
4. Yoast SEO – WordPress Plug-In
The tool includes keyword optimization features and shows you SEO snippets within your page editor. You can easily edit your meta description to improve your click-through rates in search results. Yoast SEO also includes a readability check feature, which helps you make your content more reader-friendly. Last but not least, you can also set canonical URLs to avoid confusing Google with duplicate content.
5. GT Metrix – Increase Your Website’s Speed
GTmetrix analyzes the speed performance of your website’s pages. You can keep track of website performance with scheduled monitoring and visualize the results through interactive graphs. The tool also allows you to set up alerts to notify you when one of your pages performs poorly.
You can also simulate how fast your page loads on different devices, in different regions.
Similar tools: Google Lighthouse
6. Google Analytics – Monitor Results
Finally, after you’ve done some crucial SEO work on your website, head over to Google Analytics to check your results and changes. Google Analytics gives you insights on important data such as organic traffic, traffic sources, bounce rate, time on site, page speed, and more.
This information allows you to easily see what’s working on your real estate website and what’s not. It also gives you valuable insight on how to boost your SEO efforts to get more traffic and increase conversions.
Plus, you can also link your Google Analytics account with Google Search Console to get even more detailed info in your Google Analytics reports, such as the keywords people use to find your site, your site’s presence in Google search results, and much more.
If you need help optimizing your website for search engines or want to improve your rankings, reach out to our team of digital marketing experts and boost your real estate business.