Last week was full of interesting developments in the digital marketing world, with a mix of both good and not-so-good news. We rounded up the most important ones, so let’s jump straight into it and see what happened last week.
Let’s start with some positive news:
Google Launches a Series of SEO Blog Posts
This is good news for SEOs and for people who still need extra convincing that investing in SEO for better results is actually a good idea. Google has published the first in what will be a series of blog posts about the importance and value of SEO.
These posts will focus on demonstrating why investing in SEO can drastically improve your business. Google will share a series of case studies that ultimately turned into success stories as a result of SEO work.
The first blog post focuses on the basics of investing in SEO, and how it was used to help a company. Head over to Google to read the full post.
Google Delays Launch of Partners Program
Due to the COVID-19 situation, Google announced that they are suspending the launch of their Partners program until 2021. The launch was to take place in June 2020.
Back in February, Google Ads released a set of requirements for companies, requirements that they’d have to meet for the new partner changes. Some of these included maintaining a quality score of 70% or higher, a minimum ad spend of $20,000 in the last 90 days, and more.
Head over to Search Engine Journal for more details.
Mailchimp is Giving Away Free .coms for 5 Years
Mailchimp has also joined the fight against COVID-19.
The marketing automation and email marketing platform is now helping small businesses get up-and-running quickly during these harsh times. Mailchimp is offering custom domains free of charge for up to 5 years, along with their free website builder.
You can claim this offer until May 31st, 2020. Head over to Mailchimp to read more.
Twitter is Now Sharing More Data with Advertisers
Twitter announced its users with a pop-up last week that it would be sharing more data to advertisers in order to help prove the effectiveness of ads. Twitter removed a privacy setting that users could toggle to prevent the platform from sharing information.
This move helps verify that people are actually watching, interacting with, and seeing the ads that advertisers are paying for. For advertisers, this means more measurable data, which could drive stronger ad performance.
Read more about this over at The Verge.