7 Social Media Tools Real Estate Agents Should be Using in 2020

Working as a real estate agent means you’re probably always busy, and time and efficiency are your top priorities. With a growing list of day-to-day responsibilities, tending to your social media outlets can get overwhelming, especially if you don’t have the proper management tools. But with so many social media tools available, choosing the right platforms for promoting your business can be difficult.

In a previous post, we talked about 10 social media marketing strategies for real estate agents to follow in 2020. This time around, we put together a shortlist of key social media management tools real estate agents should be using to maximize efficiency and save time in the process.

From scheduling and publishing tools to discovery and content curation tools as well as analytics tools, this list has it all covered. 

1. Buffer

Buffer is a scheduling tool for web and mobile platforms. The software is designed to make life easier for businesses by allowing them to schedule social media posts on some of the main social outlets, including Facebook, Twitter, LinkedIn, and Instagram.

This tool is a no-brainer for any real estate agent working in the business, as you can prepare and schedule your social media posts on all platforms for an entire week, saving you a lot of time in the process. You can personalize each post within the app, as well as choose the time and day you want it to be published.

Similar tools: Hootsuite, Falcon.io, Zoho Social

2. Google Trends

Staying on top of things and trends as real estate agents is a must. Google Trends is a free tool created by Google to help professionals search for trending topics online—and most importantly, for keywords. 

You can also use Google Trends to monitor keywords to see which are trending, and compare these statistics to previous months and years. You can then use this information to improve your social media marketing strategy, as well as your content.

Similar tools: Ahrefs, SEMrush

3. BuzzSumo

BuzzSumo is a tool that lets you find the most shared content on social media. You can use it to analyze which content performs best for any real estate topic. It’s fairly simple to use—all you need to do is search for a topic or a domain and you can start looking at statistics.

With BuzzSumo, you can develop smarter content strategies as well as monitor your website’s performance. The platform grants insight on how your articles or website pages are performing on social media, including shares on Facebook, Twitter, and Reddit.

Similar tools: Ahrefs

4. Bannersnack

Good-looking and smart visuals define what social media is all about. To make some of your posts more distinctive, you should be able to create stunning images without the help of a designer.

As a real estate agent, this should make your posts really stand out, and adding such a tool to your roster can add value to your overall social media strategy.

With Bannersnack, you can use ready-made templates, icons, and illustrations to make your images look professional.

Similar tools: Canva, Crello

5. Unsplash

The right images can make your posts look polished and professional, which is a must in the online world of business.

A really good website for visuals we recommend is Unsplash, especially if you don’t have time to create your own images. You can head over to Unsplash and browse a massive library of free professional photos that you can use with your social media posts.

You can also try Pexels, which stores free stock videos, as well.

Similar tools: Pixabay, Shutterstock, Storyblocks

6. Adobe Spark

If you have amazing visual content and want to make a video, head over to Adobe Spark. You can use this tool to effortlessly create stunning videos, as the platform turns your photos or clips into professional-looking content.

Video is the future on social media, and this tool can help you easily craft creative content that will add value to both your business and your audience.

Similar tools: Animoto

7. Native analytics

Although last on the list, regularly checking how your posts perform on each platform is imperative. Make sure you dive into Facebook, Twitter and LinkedIn analytics from time to time, to see the performance of your social media activity on the designated platforms.

Using these tools wisely will guarantee a significant improvement in your social media activity, which will ultimately attract more business opportunities.

Need help with your social media marketing strategy? Reach out to our team of digital marketing experts to see how we can boost your real estate business.

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