Social media marketing has become an integral part of marketing strategies across all businesses, and the real estate market is no exception. With algorithms forever changing on social media platforms, you always have to make sure you’re staying on top of the latest trends.
If you’re just getting into social media as a real estate agent, it can be overwhelming. Sure, you can create a Facebook and LinkedIn account for your business, but having a social media presence is not enough. To actually see results, you need to stay consistent: daily posts, interact with your clients and other businesses—and most importantly, have a clear strategy.
Whether you’re just starting out or already making the rounds on social media, here are 10 essential tips to increase your brand’s visibility, as well as forge new connections and gain leads.
- Have a strategy
- Use the right social channels
- Be authentic with your posts
- Stay consistent
- Use videos
- Educate your clients
- Interact with your followers
- Encourage your clients to give feedback – and post it!
- Monitor your results
- Keep up with trends
Have a strategy
We cannot emphasize this enough, but having a clear, put-together strategy is one of the most important factors, not only in social media, but in every business endeavour you embark on. Ask yourself what you want to accomplish short- and long-term with social media. Is it engagement with your clients? Brand awareness? More sales? The answer probably includes each of those things.
As a real estate agent, you’re probably very busy all the time, and won’t have that much time for social media, so depending on your schedule, try to come up with a realistic plan that you can stick to. Then, write down your goals, and try to stick to the plan.
Use the right social channels
Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Snapchat, Reddit – the list can go on forever, but it doesn’t mean you have to create an account on all of these platforms. A smart online presence is vital for any business.
Choose a couple of platforms that would favor your business and won’t clog up your daily schedule while managing these social accounts. For real estate professionals, we recommend Facebook, Twitter and LinkedIn. Maybe even Instagram, if you have visually-pleasing images to go with your listings.
Be authentic with your posts
As a real estate agent, you probably have some kind of charm, because let’s face it, without a charismatic personality it’s hard to succeed in this industry.
Put this advantage to good use and sprinkle pieces of your personality into your social posts. Keep your content friendly but also professional.
Share your listings or real estate news and market studies on your social media platforms, and try to engage with your online audience on your posts. But remember, carefully craft your content so it doesn’t come off as too ‘sales-y.’
Consistency is key when it comes to social media. Posting Monday through Friday would be ideal if you have the time. If you don’t have time, try to post at least 3 times a week on every platform. One post per day on Facebook and LinkedIn should be enough. You can post multiple times on Twitter, and if you’re using Instagram, keep your posts between 1-2 and don’t go overboard by posting too many Instagram Stories.
Among the most viewed content pieces on social media nowadays are in video format. Posting written content and images is good, but videos are even better. If you have the time and skill to craft video content, we can’t recommend it enough. You can even create your own YouTube channel and then share your videos on other social platforms. Otherwise, you can always outsource.
Educate your audience
Remember, you’re on social media not just to sell and get leads for your real estate business. Try posting and crafting educational content for your audience, where you genuinely try to help them navigate this industry. Market insights and professional advice can have a very positive impact on your audience, and it equips them with key industry knowledge. Plus, they’ll always come back to you for information and will think of you as a trustworthy resource.
Interact with your followers
Whether it’s through comments, direct messages or just likes, try to keep a level of engagement with your followers. Respond to questions, ask questions, post polls and provide assistance if someone is asking for your help. This way you’ll build a community of like-minded individuals, and possibly even expand your clientele.
Encourage your clients to give feedback – and post it!
There’s nothing like seeing a happy family in their new home, or a new business setting up shop in an office space that you secured for them. Everybody loves success stories and happy endings, so encourage your clients to post about it and share these testimonials on your social accounts.
Monitor your results
Pay attention to how your posts are performing. From Facebook to Twitter to Instagram, each platform has its own metrics, and if one type of post is doing well on one platform, it doesn’t mean that the same type of content will work on another one. Try switching up the type of content you share from time to time if you’re not getting the results you’d like. And don’t be afraid of trying new things.
If you’re doing paid campaigns, try different targeting options, these could improve your results as well.
Keep up with trends
The world of social media is ever changing. Just because something is working for you today, doesn’t necessarily mean it will in a year. Try to stay up to date as much as you can with the latest social media news, algorithm changes and trending platforms. Always try to be where your target audience is.
If applied correctly, these steps will open new doors and forge new relationships with buyers, sellers, renters, as well as industry professionals. If you want some insights which tools to use to ease your social media work, head over to the 7 social media tools real rstate agents should be using in 2020 article.
If you need help devising a social media marketing strategy for your real estate business, don’t hesitate to reach out to us and see how we can assist.